About He’s much more than just another face in the creative crowd, and when you meet Damian Shepardyou soon realize he’s someone you want on your team.Aside from having a quick wit and a good sense of humor, Damian Shepardis aMarketing Communicationsprofessional with 11 years of experience overseeing and producing world-class, fan-centric sports entertainment.Areas of expertise include: Extensive copy/content writing and editing for electronic and print media; graphics and web design; developing relationships with vendors and managing writers, editors and designers; developing business plans, MarCom strategies, budget planning and projection spending; working cohesively with marketing teams and internal/external partners. Planning, directing and executing business and consumer communications initiatives and programs. |
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Technical Skills
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Videos A montage of in-game elements focused on entertainment, crowd interaction, and matching partners with promotions. |
 This marketingfeature ran during everySeattleMariner home game for 2004 & 2005Result: Non Traditional Revenue from mascot appearances increased 300%from previous seasons |
 This marketingfeature, filmed by Copacino Fujikado, ran thoughout 2003 MLB season, during television broadcast ofSeattleMariners games on FSNPartnerships: Spoof feature includes "Mojo Mobile" from KOMO 1000 News, the team radio broadcast affiliate  This marketingfeature, filmed by Copacino Fujikado, ran thoughout 2003 MLB season, during television broadcast ofSeattleMariners games on FSNPartnerships: Spoof feature includes Pepsi, a primary parnter for the Seattle Mariners |
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 2007 was the SeattleSonics 40th Anniversary and featured a season full of celebration. This feature, which ran prior to and during the first portion of the 2008 NBA season, aired on selected local & regional television broadcasts, highlights the storied history of the franchise. |
 This feature ran during every Storm home game Result: Earned WNBA Best Practices for Player Activation |
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SeattleStorm feature ran during 2008 WNBA Playoffs inSeattleHighlights Include: strong "Time" theme, focusing on players & coaching embodying Strength, Unity, Leadership, Teamwork, and Mission  The Doppler Kid's Club train, a SeattleStorm fan favorite, runs the 1st timeout of every home game, and involves as many fans who can pack the court as possible before the air raid siren sounds, upon which it becomes a mass fire drill to exit the court before play resumes. The promotion is a perennial fan favorite and has earned WNBA Best Practices for Fan Interaction virtually every year since inception. During regular season the SeattleStorm drape off the upper bowl and sell tickets to approximately 50% - 70% capacity for the lower bowl. 2008 Playoffs - the upper bowl was opened and the Storm sold out KeyArena |
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| Video Highlights A montage of in-game elements focused on entertainment, crowd interaction, and matching partners with promotions. |
Mariner Moose This feature ran during every SeattleMariner home game for 2004 & 2005Result: Non Traditional Revenue from Mascot appearances increased 300%from previous seasons |
Seattle Sonics |
Seattle Storm This feature ran during every SeattleStorm home gameResult: Earned WNBA Best Practices for Player Activation |
Promotions Length of Promotion: 12 home Games Objective: Drive Ticket Sales through partnership with XBOX 360 Target: Local college & high school students Prize: free XBOX 360 game consoles Result: Sales of tickets alloted for Student Rush night increased 17% from the previous year's XBOX 360 promotion. |
 Length of Promotion: 20 home Games Objective: Drive membership for Gold's Gym Target: Women in the greater SeattleareaPrize: free 30 day membership to Gold's Gym and entered to win tickets to a fully catered suite for upcoming game Result: Traffic to the Gold's Gym sales booth within the arena was steady, and Gold's Gym reported a 12% conversion of memberships from leads generated at booth. |
 Length of Promotion: 10 home Games Objectives:Increase brand perception of KIA through high volume prize distribution and group participation entertainment. Prizes: changed throughout the promotion depending on availability of group prizes & the size of winning section (coffee, ice cream, thunder sticks, and free tickets to up coming game) Result: KIA was extemely satisfied with the promotion and resigned with the Sonics for a second year. |
 Length of Promotion: 6 WNBA home Games Objectives:Promote Enterprise "We'll Pick You Up" service Target: All potential consumers within the greater Seattle area Prize: Sonics retail merchandise, courtesy of Enterprise Rent-a-car Result: KIA was extemely satisfied with the promotion and resigned with the Sonics for a second year. |
 Length of Promotion: 6 WNBA home Games Objectives:Promote Enterprise "We'll Pick You Up" service Target: All potential consumers within the greater Seattle area Prize: Sonics retail merchandise, courtesy of Enterprise Rent-a-car Result: Enterprise Rent-a-car was extemely satisfied with the promotion and resigned with the Storm for a second year. |
 Length of Promotion: Full NBA season Objectives:Promote & drive traffic to Desert Sun Tanning Salons Target: Consumers of tanning service and products in the greater Seattle area Prize: One month membership to any local Desert Sun tanning facility Result: Desert Sun received 1200 new memberships from "One Free Session" coupons distributed by Sonics Dance Team members at various promotions throughout the Pugent sound. |
 Length of Promotion: Full NBA season Objectives:Promote & drive local sales for ADIDAS brand Target: Consumers of athletic apparel the greater Seattle area Prize: N/A Result: No metric assigned to promotion |
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| Xbox 360 Length of Promotion: 12 home Games Objective: Drive Ticket Sales through partnership with XBOX 360 Target: Local college & high school students Prize: free XBOX 360 game consoles Result: Sales of tickets alloted for Student Rush night increased 17% from the previous year's XBOX 360 promotion. |
Gold's Gym Length of Promotion: 10 home Games Objective: Drive membership for Gold's Gym Target: Women in the greater Seattle area Prize: free 30 day membership to Gold's Gym and entered to win tickets to a fully catered suite for upcoming game Result: Traffic to the Gold's Gym sales booth within the arena was steady, and Gold's Gym reported a 12% conversion of memberships from leads generated at booth. |
KIA Motors Length of Promotion: 10 home Games Objectives:Increase brand perception of KIA through high volume prize distribution and group participation entertainment. Prizes: changed throughout the promotion depending on availability of group prizes & the size of winning section (coffee, ice cream, thunder sticks, and free tickets to up coming game) Result: KIA was extemely satisfied with the promotion and resigned with the Sonics for a second year. |
Enterprise Rent-a-car Length of Promotion: 6 WNBA home Games Objectives:Promote Enterprise "We'll Pick You Up" service Target: All potential consumers within the greater Seattle area Prize: Sonics retail merchandise, courtesy of Enterprise Rent-a-car Result: Enterprise Rent-a-car was extemely satisfied with the promotion and resigned with the Storm for a second year. |
Presenting Sponsors Length of Promotion: Full NBA season Objectives:Promote & drive traffic to Desert Sun Tanning Salons Target: Consumers of tanning service and products in the greater Seattle area Prize: One month membership to any local Desert Sun tanning facility Result: Desert Sun received 1200 new memberships from "One Free Session" coupons distributed by Sonics Dance Team members at various promotions throughout the Pugent sound. |
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::Northland Communications::Northland Communications is a Seattle-based cable, high-speed internet, and digital phone provider for small and mid-sized markets throughout Alabama, California, Idaho, Georgia, North Carolina, South Carolina, Texas, and Washington. |
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